Issue #53

Issue 53 of D365 Marketing Weekly

Hi lovely reader,

A very quiet week from everyone! We’ve had a long weekend in the UK here with a national holiday and glorious weather. Of course, now it’s back to grey skies and the promise of rain! 😉

As always, if you spot anything you think would be worth a mention, just let me know by emailing [email protected]. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

Now let’s get on with the newsletter!

The following relate to news and articles about Dynamics 365 Marketing

Sending Event Registration QR Code Via SMS

MEGAN V. WALKER

In previous posts we’ve looked at sending out Event Registration information dynamically rather than needing to create emails individually for different Events. Also, the difference between doing a button with ‘Add To Calendar’ and also pulling in the right QR code. I was asked by a blog reader, how can we text the QR code to someone, that way when they arrive at the event they can just click a link in their text message to have it scanned to check them in. Well, the QR code for an individual Event Registration is added to that record, and can be accessed via a URL. With this in mind, in this post will walk through sending the event registration QR code via a text message.

Checking Contact Attributes Or Contact Point Consent Records In Realtime Marketing

MEGAN V. WALKER

If you aren’t already aware, it’s good to understand the difference between how consent is handled in Outbound Marketing vs. Realtime Marketing specifically for Contacts. Outbound looks at three different fields on the Contact record. You have a an Email field, Bulk Email field and Allow Tracking field. All are set to either Allow or Do Not Allow. For Realtime Marketing we now have Contact Point Consent records that indicate if someone has opted in or opted out of Commercial, Transactional or Tracking purposes (along with Topics) if set up. If you are using Realtime, it still will look at those three Contact fields, but did you know you can turn that off? Let’s take a look to understand how it works.

If there are any upcoming events relating to Marketing, they will go here!

UK D365 and Power Platform User Group London

UK D365 & POWER PLATFORM UG

I went to their last event in London and it was so popular they had such a long wait list. This time they needed to find a larger space. It’s not open for registrations yet, but if you are in the UK or can get to London for June 24th, add this to your calendar. Also, if you are interested in presenting, their call for speakers is open!

Festival of Marketing

MARKETING WEEK

This has nothing to do with Dynamics 365/Customer Insights, but it does look pretty awesome for anyone in marketing who can get their boss to pay for an event pass! From their website, Marketing Week’s Festival of Marketing exists to empower marketers to build better brands – providing the knowledge to enable actionable change. It’s the perfect chance to grow your skills and your impact. It’s October 3rd in London.

Other Marketing content you might find useful

Lessons from the public sector’s top CX professionals

MARKETINGWEEK

If you are responsible for Customer Experience (and if you are in marketing, you definitely are), this might be an interesting one for you. In this article, 10 CX professionals excelling in their field within the public sector reveal their approaches and what works for them.