Another great issue for you this week! Found content in a few new places, and also have some tools that might assist for you to check out. In addition, this issue is brought to you by new assistants, Leo and Toby. Just 14 weeks old and into all the mischief.
As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.
Now let’s get on with the newsletter!
D365 Marketing
LIVE! Marketing Journeys – Real-time Chat
Last Call to register as this is tomorrow! Amey Holden & I have had our Real-time Chats in the past, but this time we are going LIVE! 💬✨ You’ll have the chance to join virtually, post your comments & questions, and be part of the conversation as we dive into new monthly features and share what we’ve been working on. This will be a monthly session offered twice to accommodate as many time zones as possible! So, join us as we share our experiences and explore what’s new in the world of Customer Insights – Journeys (Real-time). We can’t wait to see you there!
Consent Management In Customer Insights Journeys
Managing bounces, blocked emails and overall consent isn’t my idea of fun, and guessing it isn’t yours either. BUT if you are going to send out emails to your prospects, customers, and subscribers, it’s important and something you need to be aware of. Others (including myself) have written about ways to manage it in the past, but there are always times manual intervention might be needed. If you aren’t already reviewing your emails in Live or Completed Journeys. get started with some of these tips for consent management.
Personalise the "Reply to email"
This one is a post on LinkedIn but I thought it was a great tip to share from Zay Aung. There are bullet point steps and screenshots to help you if you want to use dynamic content to personalise the Reply To email address used in your emails going out in Customer Insights Journeys.
Targeting volume communications based on contact’s products or services
Learn how to effectively target volume communications based on your customers’ products or services using Customer Insights – Journeys in this post from Microsoft Principal R&D Solution Architect Emanuel Caraza. The post covers three innovative solutions to ensure personalized and timely emails, even with high data volumes.
Events
The New Era of Demand: 5 AI-Powered Quick Wins for Modern Marketers - WEBINAR
Be quick to register for this one as it is on Thursday 17th July. Join HubSpot’s VP of Demand Generation Emmy Jonassen and VP of Media Jonathan Hunt for an exclusive, unrecorded masterclass on 5 AI-powered strategies that are transforming how winning teams generate demand.
Other Content
Identify ADA & WCAG issues on your website with the Accessibility Checker
This is a great tool, and depending on what CMS you use, there could be an option to integrate in to your site easily. UserWay is something used on the D365 Marketing Weekly site, providing users with a quick way to adjust how they are able to view your website. Web accessibility is a legal requirement. Accessibility testing helps you find where your website may be putting you at legal risk so you can mitigate exposure proactively. Might be a good one to check out!
Centralized Email Authentication Dashboard
I’ve used dmarcian for quite a few years and it’s helped me troubleshoot issues in the past. Definitately something to check out, and there is free option! dmarcian’s Domain Overview is a unified email authentication dashboard that brings together DMARC, SPF and DKIM insights for all your domains. It provides an at-a-glance summary of each domain’s status and even plots the geographic origin of any recent email threats.
The harsh reality of AI in marketing
This is actually a post on AI that I agree with. Yes there are great things about it, but No it doesn’t have a place everywhere and in every product. Yes, AI can summarize your meetings. No, it still can’t write like you. See what Mike says AI actually delivers, and what it gets wrong.
