Biggest news from last week? Wave 2 2025 release notes are out, so we have lots of content covering the planned features and functionality.
Don’t miss my post on how to get your Meta Leads into Customer Insights Journeys – including the updated consent setup! As part of that blog, I set up accounts on Facebook and Instagram so I could create some ads.
They’re a bit pitiful at the moment with single-digit followers 😅. If you want to help, be sure to follow! I’ve also add a Socials page to the site so you can follow along there too. I’ll be posting new content specifically on Instagram that might be of interest.
As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.
Now let’s get on with the newsletter!
D365 Marketing
Plan and prepare for Dynamics 365 Customer Insights - Journeys in 2025 release wave 2
The release notes are out! The 2025 release wave 2 plan covers all new functionalities that Microsoft plans to release to market from October 2025 to March 2026. In this article, you’ll find the product overview and what’s new and planned for Dynamics 365 Customer Insights – Journeys.
Wave 2 2025 Customer Insights Journey Chat With Amey Holden
The release notes for Dynamics 365 Wave 2 2025 have been published. My good friend Amey Holden and I got together to chat about each proposed change or new feature from the Customer Insights – Journeys section (formerly D365 Marketing). We talk through what each of us thinks of the new proposed features from Microsoft and share ideas with each other that we hadn’t necessarily thought of!
Release wave 2, 2025 Customer Insights – Journey
Another post on the release wave features for Customer Insights – Journeys, this time from Malin. Take a look at what she has highlighted!
Release wave 2, 2025 Customer Insights – Data
Second post from Malin, this time it’s looking at the Wave 2 items for Customer Insights – Data. Check this one out!
Add Facebook Leads With Consent To Customer Insights Journeys
While scrolling through Instagram recently, I saw an ad for a newsletter for cat knowledge and tips. As the owner of two kittens, I thought why not! It was good ad placement and I also wanted to see how their ‘subscribe’ option worked. I clicked the button and it pulled in my name and email from my Instagram account and said I was subscribed. I didn’t get any kind of confirmation email, and it was well over a week before I got anything from them. So I wondered how that process could be improved and how it all might work in conjunction with Customer Insights – Journeys.
Create a Case or a Lead from a marketing form in Customer Insights - Journeys
Hooray! Amey is back with a new post, this time it’s about how to create a case OR a lead from a marketing form in Customer Insights – Journeys. Her reason? Many websites have a generic ‘contact us’ form on their website which could serve a variety of purposes, some of these may be lead such as enquiries about products or a request for a quote. But it could also be something better handle by the customer service teams such as a problem with an purchase, feedback or complaints. These are definitely not leads but often come in via the same form.
Feature allowing us to leverage CI-J interaction data without Fabric has been revoked
I noticed this post on LinkedIn from Pauline Kolde where she shared something she had seen about the neat workaround many of us used, like exporting outbound insights to Blob Storage for Power BI reporting, is no longer supported for Real-time Marketing. For more information check out her post which includes links to the original blog post (which has been updated) and the official documentation on using Fabric.
Dynamics 365 Customer Insights: Power of Advanced Journey
This video is part of a 4-part series about advanced settings – focusing on Dynamics 365 Customer Insights – Journeys from Heidi Neuhauser. Note: this video is accurate as of July 2025. These areas are changing rapidly and you should check the app and admin center for the latest updates.
Other Content
GA4 Lead Acquisition Report Explained
The new ‘Lead Acquisition Report’ has started rolling out to all GA4 properties. You can access this report by navigating to Reports > Acquisition > Lead Acquisition. You will have to fire a new set of lead generation events to populate this report. Find out more from Himanshu on his blog, which is one of the main ones I follow to learn more about Google Analytics!
