Back with another post that focuses on Event Management and different approaches you can take. This one was inspired by a question from a reader on one of my blogs, and also a recent reminder from Malin Martnes on one of her posts about using Lists in emails. The reader wanted to know if when someone checked in, you could provide them with a list of the sessions they had registered for (thanks for the question Jet!). In this post we will use an out of the box trigger, no need for coding of any kind. We will create an email that can be sent to the attendee when a check-in record is created, so really just for in person events. Let’s take a look!

Pauline is coming up with new ways to use triggers, and combine with model-driven app functionality to make users lives easier. This post shows how to use the in-app notifications function that provides pop up notifications at the top of the app. This way you can send messages to people when a Lead or Contact reaches a specific stage of a Journey. Well worth a read!!!

In this post from Renée, she explores the concept of social proof. What is it? And how does it make use feel like we are connected in some way? Using the concept, she looks at using this idea to encourage people to register for our events.

Fiona has taken a look at one of the items from the May 2024 release that was made Generally Available. Take a look at how you can ‘Ensure messages go to the right contact email address’ and see how you can set up additional email address fields for your Contact records.

This post is an excellent resource, and one I know I will use in the feature. How to copy the asset library from one environment to another. If you’ve started out testing things in a DEV or other SANDBOX environment, but want to move things across to PRODUCTION, this article should give you all you need. Great step by step directions for you to follow from Jesper.

You might be wondering what this one has to do with the Marketing App… but stay with me. Now that you can create an Events portal using a Power Pages website, this new feature is definitely going to be of interest to anyone wanting to go down that path. The card gallery example given on this article even shows then using one of the Event related tables. Imagine taking the layout to display all of your upcoming events, or for a user logged in and showing all of their upcoming registrations. Could be a game changer!

If you don’t got to any other event this year, try and get to this one. It’s such a welcoming atmosphere, and not as MASSIVE as some of the other ones so still is very much a positive community vibe. Tickets are going on sale soon, but mark your calendar for 28th September with a trip to Oslo, Norway. There is also a session from Pauline Kolde who is featured in this newsletter a lot. Going to be a good one!

Might seem like a slightly strange one to feature, but I think we can learn from different industries when it comes to marketing and trying to provide a ‘personalised’ experience for our customers. Can we actually end up overstepping boundaries and instead of ‘delighting’ our customers, we end up being intrusive and perhaps downright creepy?

Yes, another one about AI. I figure we should be as informed as we can be right? If work forces and organisations are rolling out Microsoft Copilot, don’t we need to know how to get through the transition from zero AI to AI helping us with our promised productivity gains and get the most out of it? This article might just help with that.

A little quiz to end the newsletter with. How do you AI? Are you using it at all? This quiz from WorkLab aims to provide you with insights that you can take on board and share with your team. They do state ‘it’s just fun!’. 😉