Have you considered collecting feedback from your email marketing? This is a great post from Renée that shows some different approaches you could take to ask people what they think of the newsletter you’ve sent them. I’ve loving this idea and I’m seriously considering implementing it in the D365 Marketing Weekly newsletter email that goes out. Is this something you think you would implement?

Have you noticed the link alias for buttons and links? If you aren’t already using it, this is a great feature that should help you create behaviour segments to find all audience members who have clicked on a specific link, no mater which email or what the actual full URL was. It’s all about the link alias and what you’ve name that which will determine how things are tracked. So, if you aren’t already taking advantage of the functionality, be sure to check this one out!

This is pretty cool, the TechWomen100 Awards. It is no secret that the technology industry lacks female representation at all levels. Women make up just 17 per cent of the industry. There are some fantastic awards for women working in tech, however, most of these focus on senior women. The TechWomen100 awards focus solely on women working in tech below director level. They hope that by highlighting the accolades of up-and-coming inspirational female tech talent, they can help to create a new generation of female role models for the industry, and a pipeline of future leaders. So if someone in your organisation fits this description, make sure you nominate them! Nominations are open now until July 8th 2024.

If you were on the fence about attending this one, the agenda is now live which you can check out here: D365PPUG – 24th June 2024. There are still around 50 spots free so still time to get registered but don’t wait too long as I know these will go quickly. The event is Monday June 24th in London.

From ‘What are our top challenges?’ to ‘Summarize this email thread,’ Microsoft executives share their favourite AI prompts. Think of generative AI as a digital assistant that augments your own knowledge and capabilities. If you take a few seconds to give it context and explain your goals, you can create things faster, complete tasks with ease, and lessen your cognitive load. To help you get started, Microsoft have shared how 10 of their own leaders how they use prompts to boost creativity, save time, and stay focused on the most meaningful and rewarding parts of their jobs.

In a survey from November 2023, 70 percent of Copilot users said it made them more productive, and 68 percent said it improved the quality of their work. Early users said Copilot helped them get their work done quicker: 85 percent said they were able to get to a good first draft faster, and 64 percent said it helped them spend less time processing email. What are some of the favourite tips from General Manager of Microsoft 365 & Future of Work, Colette Stallbaumer? Read this article to find out!

What is your strategy when it comes to conversion rate optimisation? Have you come across any of these challenges? This article looks at the top three challenges faced by an organisation.