This is a long awaited feature, the ability to edit emails even if it’s being used in a live Journey. Finally! You can now edit the content, layout, links, buttons AND most importantly, Dynamic Content! Fiona has done a test of this new functionality and walks us through how it works. This is a great update!

At Ignite 2023, Microsoft announced a unique Copilot-powered real-time web personalization solution in Dynamics 365 Customer Insights in partnership with Optimizely*. Now they have announced the availability of this solution in preview to customers worldwide. Current Customer Insights customers can sign up now to access the public preview. Now this is all using information from Customer Insights – Data so you must already using it to even take any advantage of this new functionality.

OmniChannel is an area I’ve never dipped my toe in to, so it’s great that Kelly is now starting on her journey of learning in this area and sharing it in her next blog post. She explains what it is and how you can actually use it when considering the needs of customers and the end user experience and service. Considering the article above, it might be time to consider OmniChannel too!

Most people in marketing want to make sure the communication they send out is both timely AND personalised for it’s recipient. That can be a challenge, especially if we don’t know or understand how our data is captured or where it is stored. Do you have a strategy for making sure your data is personalised, or done accurately? In this article, CTO at Contentstack shares his opinion on why it can be a challenge for marketers and makes some suggestions on how to resolve these challenges.

Do you think you have the right skills for success in the Marketing Technology arena? What are the core competencies needed for yourself or when hiring for this kind of role? In this article from MarTech, Ana looks at the key martech skills needed to be successful.