Now this one is something I tend NOT to suggest but it is definitely a request that comes up A LOT. How can I create a segment of people I can just add by picking people myself, or based on an upload file. If there isn’t any filtering criteria, you can use the Include Members feature when building your segment, but that has limits of 100 records that can be added in this way. Marketing Lists have been around for well over a decade (anyone know when they were introduced?) and are definitely still used by a LOT of organisations. This post looks at how you can take advantage of a marketing list with way more than 100 members and use it to create a Segment in Realtime marketing.

This is an item from the September release that could easily go by unnoticed but well worth being aware of. There are times when you want to reach a large audience, but sending a message to the entire audience at the same time would cause problems for your business. With journey rate limiting, you’ll be able to space out message sending over time by setting how quickly you want customers to enter your journey. This works for segment based journeys.

Renée has written an interesting article about where to add your filtering to find people that have opted in to a Purpose or Topic, explaining why just relying on the purpose and if someone has opted in or out of that is really enough. You really should be considering how you build your segments AND if you add Topics to your emails too. Definitely one to pay attention to!

Plenty of advanced notice for this one! DynamicsCon LIVE, hosted by Dynamics User Group returns May 13th-16th, 2025 in gorgeous Chicago, Illinois! More than 250 sessions will be happening over the course of 3 days, with a welcome reception to kick off and reunite the DUG community on the evening of Tuesday, May 13th. Join fellow community members for an educational and engaging in-person conference. It’s not a free event, so make sure you get it added to your marketing budget for next year!