Here in the UK, we are getting in to the shorter days, darker nights and colder weather. Time for some marketing articles to brighten things up! Hope you’re doing well in your part of the world. This newsletter keeps growing with subscribers, so thank you for sharing with your colleagues and clients, it is very much appreciated!
As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.
Now let’s get on with the newsletter!
D365 Marketing
Use Lead Scores To Create A Segment
If you’ve set up your own Lead scoring model, you might be wondering how you can then go about using lead scores to create a segment. You might want to send a Lead through a Journey once they hit a specific score to try and keep them engaged. Alternatively, you may wish to remove Leads from Journeys if they end up with a negative score. Setting up your Segments for this is pretty easy by adding the Lead score table and using values and attributes from that table. This post will show you how to achieve this.
Six Tips in 60 Seconds | Mastering Emails in Real-time Journeys
A nice little video from Coffee & Dunn with their Six Tips in 60 Seconds series, with this once featuring tips to leverage AI + other top features to make the most of your email design.
Real-time journeys transition FAQs
Yes, this is now old news BUT there are still many organisations who haven’t even started making the move from Outbound Marketing to Realtime Marketing yet. Are you one of them? This is not a drill…. the Outbound Marketing module will be removed from Customer Insights – Journeys on June 30th 2025 with no option to keep it going. Be sure to check out the FAQ’s.
Events
Cloud Technology Townhall Tallinn 2025
An event coming up early next year, join them for 2 full days of learning, networking, and unforgettable fun as they explore the exciting possibilities of Microsoft Cloud. Come together with like-minded professionals and discover that even in the world of technology, there’s always room for a little joy and excitement apparently!
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