Is anyone using WhatsApp Channels as part of their marketing strategy? I clicked on something on WhatsApp the other evening and saw the Updates area, and then noticed all of the suggested channels to follow from organisations and services. So far I have 1 follower (thanks Mr. Walker 😜). Analytics don’t kick in until you have 100 followers. Can I get that far until I give up? Feel free to follow for content on marketing and Customer Insights – Journeys.

I’ve previously written about how you can send emails from the owner of a record which can be useful to send out communications using Customer Insights – Journeys from an Account Manager or Support Rep. What about building nice dynamic email signatures for the bottom of those emails, including the profile image of that person? With one quick new field on the user record, and setting some dynamic content on the email we can definitely achieve this. Let’s take a look.

This is the second in a little series from Carl where he looks at how to enable attendees to cancel their own event registrations as part of a Journey. If you are following along, this is one for you!

This is an interesting one from Jed White for Martech. Check out the guide for understanding key optimisations you can make to help your content stay visible and rank the AI era we are now all in!