Last week was interesting. Not quite sure what happened with the email that went out, but seemed to be just a bunch of text. Fingers crossed it was a one off glitch. However, if it has happened again, clicking on the logo will take you to the website, so you can still check it out.
As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.
Now let’s get on with the newsletter!
D365 Marketing
Transition segments to real-time journeys
Hooray!!!! 🎉🎉🎉 All the cheers go out for this one. Thank you to the team at Microsoft that put this new tool together that provides you with the ability to migrate your Outbound segments to Realtime. If you’ve been putting things off, don’t delay and go and check this one out!!!
Simple Event Session Check In Canvas App
The Customer Insights – Journeys (or Marketing App) has an option to create a new Check-in record, scan a QR code and check someone in to an event. In previous posts I’ve been looking at sessions with the ability to start journeys when people are checked in to a session, and even generate a QR code for a session registration. I thought it might be nice to give you a high level overview of how you could create a simple Event Session Check In Canvas App to use on your phone to scan a QR code and check someone in to a session. Note that I said high level. 🙂 this is not a Canvas App tutorial so assumes you have some understanding and this isn’t your first app creation. Now let’s jump in!
Send Individual Session Check In Follow Up Emails During An Event
If you are managing an in person event with lots of sessions, you might be checking the attendees in for each one. This will give you an understanding of not just how many people were there for the whole event, but how well attended each session was. This post will show how you can use an out of the box Marketing trigger to send individual session check in follow up emails.
From journey to mailbox: create marketing lists based on customer behaviour
This is always a good trigger to have, the ability to add Contacts/Leads to a marketing list via a Journey. Johannes has shared his approach to creating a trigger you can use to add someone based on your requirements and branching throughout a journey.
Event portal enhancements
In the February release we finally got a major enhancement to connecting events from Dynamics 365 Customer Insights – Journeys and Power Pages and your own website. This blog from Malin will go through how you can create a Power Pages website with event template and connect your event to your own website.
Marketing Updates in Dynamics 365 Customer Insights - Journeys
The team from Power Tips have a new video out. Kylie Kiser, Malcolm McAuley and Heidi Neuhauser talk through some of the updates in Wave 1 for Customer Insights – Journeys.
Dynamics 365 Customer Insights Journeys: How Consent Management Actually Works | Deep Dive Tutorial
In this walkthrough, Nathan Rose explores the complex consent management system in Dynamics 365 Customer Insights Journeys. Learn how the modern consent framework handles multiple communication channels beyond just email, including SMS and WhatsApp.
Other Content
Are attention spans really getting shorter? How should marketers respond?
Are attention spans really getting shorter? Or perhaps your audience is becoming more selective about what content they engage with. This is an interesting article, even more so in that it is created using a trained martech bot. How should you respond to the ‘attention economy’?
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