It’s that time again! We have the April release for Customer Insights – Journeys. Not a whole lot for this month, just a couple of items now generally available and that’s it! Always good to keep up to date though so make sure you check it out.

Join us, Amey Holden and Megan V. Walker, for an interactive webinar where we will answer YOUR questions all about moving from Outbound Marketing to Real-Time Marketing in Customer Insights – Journeys! 💡We all know the deadline is looming and you WILL lose access to Outbound functionality and make sure your organisation (or clients) are taking advantage of Realtime functionality. It’s a mammoth task for some companies, and we get that. We can’t help everyone individually so this is our way of giving back and trying to help more people where we can.

Amey and I have another catch up, and chat about some new features that came out in March and April 2025, and provide a way for you to ask questions about moving from Outbound to Realtime Marketing. We are also both going to Hamburg for ColorCloud this month and will be presenting, and meeting IN REALTIME 😜 for the first time.

While recently working on a post for generating emails for Microsoft Bookings and putting together an ICS file, I thought about what a fiddle it is (polite phrase) add an ICS file to your Google calendar. I had also recently booked a couple of restaurants online and noticed one of them had a specific Add To Google option in the auto responder email. Wondering how that could be done in Customer Insights – Journeys, I chuckled when I realised how easy it could be. Basically, a URL has a bunch of values passed through as parameters which are then mapped in to fields on a new calendar event in Google. If you want to give it a try, take a look at one way to include an Add To Google Calendar button on your emails.

Microsoft announced their segment migration tool, helping you move your Outbound Segments to Realtime easily and quickly. In this post from Malin she takes a look at how to get the tool, install the tool and then most important, use the tool. Check this one out!

It’s good to see a new blog from Pauline and this one doesn’t disappoint! She’s written a great article on how you can create one marketing form, but add in campaigns using a script and capture the information to know which campaign the form and form submissions should be linked to. This information can then be used to branch journeys.

Renée has come up with a great blog post all about A/B testing within your Journeys. She focuses on different types of A/B testing such as channel testing, time testing and funnel testing among other options. A really great article to get you started and off and running using the fantastic A/B functionality in Customer Insights – Journeys.