Are you asking unmapped custom event registration questions when someone is registering for your events? If so, how can you get people who have answered in a specific way in to a segment? I’ve shown you how you can actually see all of the responses themselves all in one place, but sometimes you might need a segment. Perhaps some people have indicated they need additional information or have requirements you want to follow up with and put people in a different journey, or use the segment to branch within the registration journey itself. This post shows how to create a segment using custom event registration questions your segment filtering so check it out!

We have the ability to add unmapped fields to marketing forms, providing the ability to capture extra information from a Contact or Lead without needing to add a new field to those tables each time. It makes it easy for marketers to take ownership when wanting to capture new information. However, how on earth can you then easily find people who have filled out those fields in a segment? This post will show you how to create a segment using unmapped fields so wonder no more!

Double opt in allows you to send a single email where the subscriber they can confirm all of their subscriptions by clicking a confirmation button. However, when you send the ‘Confirm your preferences email, the list of topics/purposes comes out in the email as semicolon separated line of text for all purpose/topics which were opted in … icky! Amey shows how we can fix that and make it look a whole lot better with some changes.

Amey Holden and I will talk through the June 2026 release for Customer Insights – Journeys, plus talk through anything fun we’ve been working on. We’ll also answer your questions if you have them! NOTE: Due to scheduling accommodations, the webinars may be on two different dates in your local time zone.