Hi lovely reader!

Some cool things this week! Learn all about honey pots, BIMI logos, surprise entities, the school of Email Marketing, AND a new GPT friend – the CI-J Companion.

As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

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D365 Marketing

The following relate to news and articles about Dynamics 365 Marketing

CI-J Companion GPT

I’ve realised that more often than not, if I’ve got a question these days, I open ChatGPT before I open a search engine. So I’ve been building the CI-J Companion. It’s a custom GPT that can answer questions, help troubleshoot issues, explain features, and suggest best practices. You can upload a journey JSON export, marketing email HTML, or form HTML, CSS and JavaScript, and it will analyse the content, explain what’s happening, identify potential issues, and suggest improvements. It’s not a replacement for testing or experience, but it is a great way to understand the platform, work through problems faster, and get a second opinion before making changes. It’s still evolving, so I’d love to hear what else you’d want a CI-J Companion to help with.

Just because I’ve taught it where to get the information, doesn’t mean it won’t make errors so feel free to correct it along the way if you know it’s not 100% accurate!

CI-J Companion GPT

Hidden Entities in Dynamics 365 CRM: The msdynmkt_cio_analytics_* Surprise!

Giovanni writes about something I know some of you will already have stumbled across as it was added to Dataverse in a bit of a messy and jarring way. 161 new tables that just ‘showed up’ with one of the CI-J version updates. The biggest tell was seeing it in the regarding list when on a Contact, Lead or Account form. Not ideal! Check out Giovanni’s post for his take on it.

Hidden Entities in Dynamics 365 CRM: The msdynmkt_cio_analytics_* Surprise!

Implementing a Simple Honeypot in Dynamics 365 Customer Insights – Journeys Real-time Marketing Forms

Although there is an option to set up reCAPTCHA on marketing forms in CI-J, that can create friction and stop people from submitting due to other challenges it might give them. Nishant focused on setting up and using a common technique in marketing and websites called a honeypot. It’s a field that humans don’t see but bots do. So the bot fills it out, and at that point the submission can be cancelled before it actually gets submitted. Nice approach!

Implementing a Simple Honeypot in Dynamics 365 Customer Insights – Journeys Real-time Marketing Forms

Events

If there are any upcoming events relating to Marketing, they will go here!

Marketing Journeys – Real-time Chats – July Webinar

Amey Holden and I will talk through the July 2026 release for Customer Insights – Journeys, plus talk through anything fun we’ve been working on. We’ll also answer your questions if you have them! NOTE: Due to scheduling accommodations, the webinars may be on two different dates in your local time zone.

Marketing Journeys – Real-time Chats – July Webinar

London (All Day) D365PPUG - July 2026

There is a wait list for this one, but I would LOVE to know if any of you going as I will be presenting a session, where I will explore creative, practical ways to elevate your event strategy using Customer Insights – Journeys. No deep technical builds. Just real ideas, proof-of-concept scenarios, and approaches you can take back and implement. So let me know if I will have a chance to meet you there in person.

London (All Day) D365PPUG - July 2026

Other Content

Other Marketing content you might find useful

Welcome to the School of Email Marketing

I saw this one and thought it was too cool not to share! With everyone fighting the algorithms each day – email is the one marketing channel you own. It remains one of the most effective channels in our toolkit. But, a lot of us are relying on outdated or self-taught knowledge on email.  Four weeks, twelve lessons – each no more than ten minutes each. Capped off with a Q&A webinar. And all for free. Sign up and find your syllabus below. School is in!

Welcome to the School of Email Marketing

BIMI Beyond the Basics: What it Takes to Get your Logo into Inboxes

I wrote about the approach for setting up a BIMI (Brand Indicators for Message Identification) logo last year which I did for this very domain so if you get the D365 Marketing Weekly to a gmail account, among others, you would see a logo in the inbox to help identify where it came from. This article from dmarcian explains how it all works too, but also shares that it still has a relatively low adoption rate. For some organisations the cost to do it would be small change, but the impacts can be huge from a trust perspective for your subscribers and customers.

BIMI Beyond the Basics: What it Takes to Get your Logo into Inboxes

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