In previous posts we’ve looked at sending out Event Registration information dynamically rather than needing to create emails individually for different Events. Also, the difference between doing a button with ‘Add To Calendar’ and also pulling in the right QR code. I was asked by a blog reader, how can we text the QR code to someone, that way when they arrive at the event they can just click a link in their text message to have it scanned to check them in. Well, the QR code for an individual Event Registration is added to that record, and can be accessed via a URL. With this in mind, in this post will walk through sending the event registration QR code via a text message.

If you aren’t already aware, it’s good to understand the difference between how consent is handled in Outbound Marketing vs. Realtime Marketing specifically for Contacts. Outbound looks at three different fields on the Contact record. You have a an Email field, Bulk Email field and Allow Tracking field. All are set to either Allow or Do Not Allow. For Realtime Marketing we now have Contact Point Consent records that indicate if someone has opted in or opted out of Commercial, Transactional or Tracking purposes (along with Topics) if set up. If you are using Realtime, it still will look at those three Contact fields, but did you know you can turn that off? Let’s take a look to understand how it works.

I went to their last event in London and it was so popular they had such a long wait list. This time they needed to find a larger space. It’s not open for registrations yet, but if you are in the UK or can get to London for June 24th, add this to your calendar. Also, if you are interested in presenting, their call for speakers is open!

This has nothing to do with Dynamics 365/Customer Insights, but it does look pretty awesome for anyone in marketing who can get their boss to pay for an event pass! From their website, Marketing Week’s Festival of Marketing exists to empower marketers to build better brands – providing the knowledge to enable actionable change. It’s the perfect chance to grow your skills and your impact. It’s October 3rd in London.

If you are responsible for Customer Experience (and if you are in marketing, you definitely are), this might be an interesting one for you. In this article, 10 CX professionals excelling in their field within the public sector reveal their approaches and what works for them.