There are so many options in Realtime Marketing emails for creating conditional and personalised content. Most of it is pretty easy to add, and a few clicks of buttons and you’re on your way. What about when it comes to determining what goes in to the subject or preview text of the email? It’s not so obvious how to do that, but it’s still possible with a few clicks and pretty straightforward once you know how. Let’s take a look at how to use inline conditions in email subjects, and this example we will do it based on switching the language displayed depending on the preferred language of the recipient.

Pauline recently delivered a presentation at several events, which she as recorded and added to her YouTube channel. First of all, I love the title of her session, ‘Trigger Me Softly, How to build killer real time Journeys’. And second, it’s pretty awesome of her to provide the session for anyone that wasn’t able to attend. In the session she looked at practical use cases and how to build personalised real-time triggers that make a real impact. Check it out!

Pauline Kolde has opened her blog to another guest post from Johannes Fleischhut . Johannes has shared an innovative approach to integrating MS Bookings into Customer Insights Journeys. Prospects can enter basic data so that the lead can initially be created in the CRM. They then receive a confirmation email with a link to the MS Bookings page, from which they can optionally book an appointment directly. If they do not, a sales employee can contact them to arrange the appointment in this way. To minimize administrative work for the sales team, the associated journey should know whether a lead has scheduled an appointment or not and, if necessary, assign a corresponding task to sales.

I went to their last event in London and it was so popular they had such a long wait list. It’s now open for registrations and already has nearly 100 attendees registered!!! There are 97 spots remaining (as of the time of writing this), so don’t delay if you want to go. Register today! Also, if you are interested in presenting, their call for speakers is still open!

Thanks to Deborah Hale for sharing this one! Are you aware of dark patterns in relation to user experience? Apparently a dark pattern is a design feature that subtly encourages users to perform a specific action. They can deceive users into paying more for a service, sharing their data, or subscribing to ongoing communications from a company. This is a really interesting read, and recommended for anyone in marketing!

In case you missed it, Google announced at the end of last month that they will delay, for a third time, the deprecation of third-party cookies on its Chrome browser. If you aren’t already aware this was going to happen, then good news, you’ve got longer to get your house in order!

This is a really interesting article. Consumers asked questions to see if they want their doctor, accountant and lawyer to use AI. How ready are we for AI-supported services? Are we ready to have AI involved in our healthcare? And what about when considering using a new financial advisor? I have to say, some of the responses surprised me. How would you have answered?