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Hi lovely reader!

Lots of bits and pieces for you in the newsletter this week, including double opt in for Real-time Journeys. Also, a new LinkedIn group that might be of interest for you to join.

As always, if you spot anything you think would be worth a mention, just let me know by sending a message via the online contact form using the navigation link above. Always good to know of others posting about D365 Marketing or if you see anything else other marketers should know about.

Now let’s get on with the newsletter!


D365 Marketing

The following relate to news and articles about Dynamics 365 Marketing

Double opt-in in real-time journeys

It’s finally here, double opt-in for Real-time Journeys. Or is it? Well as of August 1st, it should be available for everyone should they choose to use it. Germany, Austria and Switzerland for example are more likely to need to adopt this to comply with local regulations. Take a look and see when it’s available for your region.

Double opt-in in real-time journeys

Hello double opt-in!

Also on the topic of opt-in, a post from Vivian with a few tips and pointers based on the news from Microsoft that double opt-in is finally here for Real-time Marketing.

Hello double opt-in!

Switch from Microsoft Teams live events to town halls

The title is misleading in this case, because it’s actually some new important information at the top of the page that I wanted to bring your attention to. It was announced previously that Teams live events were going away on September 30th 2024. That is no longer the case!

Switch from Microsoft Teams live events to town halls

Considerations with Business Units and scoping in CI-J

Thanks to Marco van der Heyden for sharing this one! A useful article pointing out things to consider when working with business units and Customer Insights – Journeys. It explains what Business Units are in Dynamics 365, how Customer Insights – Journeys works, and how the two work together. If the link below doesn’t work (having issues with it showing with UTM parameters), try this instead: Considerations with Business Units and scoping in CI-J (dynamics.com)

Considerations with Business Units and scoping in CI-J

Known issues in Customer Insights - Journeys with mitigations

Have you ever run in to issues and thought, surely I can’t be the only one having this problem? Perhaps you aren’t, and maybe it’s even already known by Microsoft and listed on their known issues page. Check this out as it might answer some of your head scratching questions!

Known issues in Customer Insights - Journeys with mitigations

Events

If there are any upcoming events relating to Marketing, they will go here!

Marketing Automation with Dynamics LinkedIn Group

Not exactly an event, but somewhere you can hopefully meet and chat with others in the same industry. This isn’t the only D365 or Marketing related group to pop up on LinkedIn, but the admin for this one is someone with a lot of experience in the Customer Insights – Journeys platform. I would love to see this place grow and be a group where people chat and interact and help each other out. So if you think it might be for you, go ahead and join the group!

Marketing Automation with Dynamics LinkedIn Group

Other Content

Other Marketing content you might find useful

After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

What a rollercoaster ride! Google has FINALLY decided to keep third-party cookies in its Chrome browser. How much effort have you put in to trying to find alternatives? This article provides some valuable information understanding what has changed, and what Google’s plans are now moving forward (until they change their minds perhaps!).

After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

67% of marketers say lack of training is primary barrier to AI adoption

Do you think this is true, and that it’s a lack of training that is the primary barrier to AI adoption? I find this interesting that it’s this rather than say fear of AI, or feeling like it’s not needed that is stopping people from embracing and adopting it. What do you think?

67% of marketers say lack of training is primary barrier to AI adoption

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