Does your organisation use Microsoft Bookings? Do you also use Customer Insights – Journeys? What better way to keep your branding consistent than to send all communication about meetings scheduled via Bookings than to send notifications out via a Real-time Journey. In this post, I will look at how you can achieve this with ALL communications going out via a Journey rather than some from Bookings. This means you can totally control the look and feel of all of the emails, and take them out of the journey if the meeting is cancelled too. Let’s jump in!

ColorCloud is only a few weeks away but still a few tickets are left! I will be delivering my session in Hamburg on April 25th. Get ready to be part of a live, interactive demo where tracking happens in real-time! Watch data flow from clicks to insights as Megan guides you through each step, and explores Microsoft Clarity to gain visual insights into customer behaviour, showing exactly how people interact with your content. By the end of this session, you’ll be ready to use your data for actionable strategies and see first-hand how these free tools can work seamlessly with the Dynamics marketing app! See you there?

Did you know Microsoft was founded in 1975? They are celebrating 50 years! Take a trip down memory lane and see how many of these things you remember and even used yourself (showing my age that I remember most of them 😉).

In preparation for my session at ColorCloud later this month, I’ve been setting some things up in Microsoft Clarity and found a nice little article on their blog all about CTA (Call To Action) best practices. Websites that implement strong and effective CTAs often see higher performance metrics, including increased sales, higher lead generation, and improved user interaction. Have you implemented any of these strategies?